Every Article Outlook article is optimised before being published; this means that each article is given an appropriate heading, description and keywords within the header of the page the article is displayed on; this is why the article is not published immediately. We also add your displayed author name within the author meta tag in the header of the article; this is viewable in the source code of the page and is used by some search engines.
We will also optimize your headings and sub-headings if we feel that this may help to give your article better ranking with the search engines. We want to make sure that all the search engine optimisation techniques are in place before we publish your article. This is important for you as the author and obviously for us as an article directory. So if you optimise the content of your article with your keywords and headings etc. then we will do the rest. The ideal for us as a directory and you as an author is that visitors come to the article via search engines. You then have a targeted audience that has discovered your article by choice and not by chance; they are more likely to then click on your resource box link.
Article Outlook strives hard to bring quality information that will help and enlighten and inspire the reader; this is a reason why we use a strict editorial process and why we do not automatically approve everything that is submitted. This also help you as the author because we want our reputation to help you succeed. Obviously your success help us however, there is more to it than that; we want to build a quality directory of original content covering a wide variety of subjects and issues with the aim of promoting knowledge, a sense of sharing and a means of helping the individual and society through the power of the written word.
We also try to balance advertising so that it does not take over the article’s presence. Obviously, we need to include advertising but we do not want to overload the reader with banners and adverts and distract them from the content.
Writing articles is a great way of bringing attention to your business, cause or project. For example, if you have a website you wish to promote (especially if it is a new website) then you can write an informative article on the relevant subject matter and use your resource box to include a website link. This will help get your website indexed quicker by creating links pointing to the website. Then; if you use social bookmarking to promote the article you will then create further exposure not just for your article but for your website as well.
The important thing to remember is that your article does not directly promote your website. You, as an author, offer informative and helpful subject matter which will then make the reader want to click on your resource link to find out more about your business. The less you “sell” and the more you inform the better; this will enhance your reputation and bring targeted traffic to your website.
Even if you don’t have a website you can still promote a cause, a passion or simply write for the fun of it! You may have a hobby that you wish to share or life experiences that you think will benefit other readers. The possibilities are endless and so is the size of your audience! You never know the difference one can make with even a single article.
