Article marketing can drive valuable traffic to your website, either through search engines or via social media. Article marketing is relatively simple to master, as long as you avoid the main errors that some article writers make. The requirements for a successful article marketing campaign are traffic and engaged readers; these two elements can boost your business. On the other hand, the following mistakes can damage your reputation.
Article Marketing Mistake 1: Keyword stuffing
The best traffic for your articles comes from search engines. Unfortunately, many writers think that to get search engine traffic they have to stuff the article with their chosen keywords. Always remember to write for the reader and not for the search engine. There is nothing worse than reading an article that repeats the same phrase repeatedly to try to get higher in the search engine rankings. Nowadays, search engines prefer content that is not duplicated around the web and content that provides value to the reader. A fully integrated collection of fresh articles will always do better than a single article stuffed with keywords.
Article Marketing Mistake 2: Being pushy
The days of the hard, aggressive sell are ending. Readers are getting tired of being told what to buy, what to read and so on. They want information, clear content that draws them in and invites them to become customers. As soon as people start reading an article that pushes at them, they switch off. This combined with the above keyword tactic is a sure way to keep your customers at bay. Article readers are there for content and for information. If you can provide these two elements then you will keep them, longer on your site and you will have potential customers.
Unbelievably, these two article marketing mistakes alone can make a huge difference to your article marketing strategy. Keyword stuffing will not get you up higher up in the search engine rankings and overselling can drive customers away; and once away, they will remember where not to go.
Always write for your customer and give them valuable content that can help them or fulfill a need. Towards the end of the article is where you can place a link to your business or product; if it is placed too high in the article then you may come across too heavy. If your reader finds the underlying cause of the article then you have an engaged reader and a potential customer.
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