The communication cycle is always the place where deals are made or lost, where arguments are neutralized or enhanced and where trust is built or taken away. In all areas of life, the communication cycle is of supreme importance and needs to be treated seriously.
The communication cycle is often seen to be very complicated and ironically over complication is where the communication cycle breaks down. It is vital to ensure that the point of any communication is made clear. All goals and objectives for the communication cycle needs to be clearly marked to prevent breakdown.
The first step in any communication cycle is not to figure your message but first to know the listener. No matter how good the intentions, if your message is not appropriate for the audience then your message may never be received the way you intended; this can lead to misunderstanding or even mistrust.
Finding out about your audience or communication ‘receiver’ can be achieved by listening first and then speaking. This first flow in the communication cycle thus starts with yourself as the receiver and from the information received you should then be able to tailor your message. This is a great skill to learn, especially in business meetings, sales meetings or in impromptu communication cycle events.
As an example, a communication cycle used for a sales pitch can often go wrong because the communicator thinks that the client is not receptive; in this case, it could be that the communicator is not giving the right message, which would result from incorrectly identifying the needs of the potential customer.
You always need to listen carefully to the client; there is nothing worse than talking to someone and watching him or her formulate their reply while you are speaking! This is very noticeable and will instantly break the communication cycle as mistrust enters. Actively listen to your clients or colleagues and then you will have a true framework with which to build a solid communication foundation.
If the communication cycle seems to be slowing down then inject a question; as basic as this is, if you have a customers who is not buying what you are saying the simple ask, ‘why?’ This is often overlooked and the more that the pitcher keeps pushing the sale, the more the client will resist. Never push at your clients, always draw them to you and one way to do this within any communication cycle is to simply ask a question; if show genuine interest in them, they will show interest in you.
The communication cycle is not just for business, it is also used in relationships and with the self. All messages are sent out and thus received and that includes any messages that you send to yourself! This is an important point in self-motivation or goal creation and in these areas the communication cycle can be most beneficial.