Google has become ubiquitous within in our working and home lives. Google has meshed with the fabric of how we do things for work and for fun and is now as ubiquitous as technology itself. From a simple search engine, to email services, to mapping facilities and so on, Google has become the way that many people find and send information.
The human mind likes simplicity and yet we often try to complicate matters in many ways. Perhaps this calling for original simplicity is what many like about Google. The seamless integration of services packages an internet experience as a whole, and this singularity of technological availability brings a little simplicity back to our frantic and hectic lives.
If you are using Google Chrome you have the address bar and search bar in one and quick access to Gmail, which can be used to pipe all of your email accounts into one single account. You then have Google Docs, which, being a cloud-based word processor enables you to work from any computer in the world.
The writer is an internet businessperson and uses Google’s services as one seamless integrated whole. Especially during a moment in my life when I no longer required complexity but rather the simple peace of singular focus, Google has provided a mental focus to relieve the stress of fragmentation.
This may sound far too esoteric for a discussion on Google; however, Google is a representation of how we live. Even without technology, we all search for things, we all want information, we all want to know where we are and what our place in the universe is and we want to share our findings. These are inbuilt human needs that transcend roles of work and leisure. Knowledge and sharing of knowledge makes us grow, empowers ourselves and makes us feel part of a whole that is greater than the sum of its parts.
Perhaps this is why Google is so successful; it has become a ubiquitous presence that simply just ‘is’. Perhaps is the not too distant past there would have been sacrifices to the great all seeing Google-God; I won’t go that far! However, for someone who has plunged the depths of human existence it is refreshing to find all that you need in a singular organisation.
Of course, this is not considering more spiritual and esoteric experiences, Google cannot provide that…can it? I think it is time to hit the search engine.
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