Once you have written the perfect article, it needs to be promoted. This is especially true if you are involved in article marketing and are promoting your business or a particular product. Without article promotion, there will be no readers.
Article Promotion Tip 1: Search engine traffic
Search engine traffic is sometimes overlooked when it comes to article marketing. We will discuss the other methods later, but search engine traffic can be and should be your biggest source. This all starts with your keyword phrases and your title.
Many article writers will spend a lot of time filling their article with the chosen keywords, hoping that the search engines will pick them up. The problem is algorithms, such as keyword density, are known only to the search engines. If you stuff your article with keywords, you will not get higher in the search engine results; in fact, you will probably get lower.
The other issue is competition, if you are writing an article about ‘making money online’, you will face stiff competition. Rather than compete against millions of search results, find a longer keyword phrase that still has search volume but less competition. Build your phrase around your original content and include it naturally into your article body. With less competition, there will be more chance of being discovered.
Article Promotion Tip 2: Article directories
You can include your article into an article directory that has a higher search engine ranking than your own website. This can be a great way to gain exposure, just make sure that you can include a link to your own website. Also, check to the ownership of the article upon submission, can you edit once submitted and can you remove articles when you wish.
Article Promotion Tip 3: Social bookmarking
Social bookmarking can be great for getting your article indexed in the first place by provide links to the article itself; however, it should not be solely relied upon for article traffic. It can bring traffic, however the traffic seems to spike with the initial inclusion and then interest fades away. This is why writing for the search engines is a better way to go because you will have consistent traffic.
Article Promotion Tip 4: Your own website
Do not forget to include article in your own website, no matter how low your ranking is. If you have a business blog, your articles will make great additions. If you link to other resources based on your topic and are linked back, then this can only help your search engine status.
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